8 | LinkedIn Sales Navigator

8 | LinkedIn Sales Navigator

LinkedIn Sales Navigator will help you connect with potential customers on LinkedIn.
It has many features to improve sales prospecting, lead generation, and networking efforts.

Here are the steps to use LinkedIn Sales Navigator:

1. Sign up for a free trial or subscription with your LinkedIn account.
2. Set up your account by adding your target audience, saved searches, and lead lists.

Target Audience: Your target audience refers to the specific people or companies you are trying to connect with or sell to.
You can set up your target audience by selecting specific criteria such as location, industry, job title, seniority level, and more.
For example, Sport teams + Canada +CEO

You can also select the Geography and Industry by adding it on the left hand side:



Saved Searches: Once you have set up your target audience, you can save your search criteria as a saved search.
This allows you to access the results of your search quickly and easily without having to input the criteria again.
 For example, if you set up a target audience of CEO’s at Sports teams in Canada, you might save that search as "CEO’s of Sport Teams Canada’’

Lead Lists: Lead lists are lists of individual people or companies that you have identified as potential sales leads.
You can create lead lists from your saved searches or add individual leads manually. For example, if you find a CEO at a sports team that you think would be a good fit for Flowte,
 you might add them to a lead list called "Potential Customers."

3. Use Advanced Search to find potential customers based on various criteria.
  1. Log in to your LinkedIn account and click on the search bar at the top of the page.
  2. Click on the "All Filters" button to access the Advanced Search options.
  3. Use the various filters available to refine your search, such as keywords, job title, location, company, industry, language, etc.
  4. You can also use Boolean search operators such as AND, OR, and NOT to further refine your search results.
    Boolean search is a type of search technique that allows you to combine keywords and search operators 
    to produce more accurate and targeted search results    .
  5. Click on "Apply" to see the results that match your search criteria.
4. Utilize Lead Recommendations for personalized leads based on activity and saved accounts
  1. Log in to your LinkedIn Sales Navigator account.
  2. Click on the "Leads" tab in the top navigation bar.
  3. Click on "Lead Recommendations" to access personalized leads.
  4. Review the recommended leads based on your saved accounts and activity on LinkedIn.
  5. You can also filter the recommendations by different criteria such as location, company size, and job title to further refine your search.
  6. Once you find a lead that interests you, you can save them to a lead list or reach out to them directly through the Sales Navigator platform.
5. Save leads and accounts for easy management and tracking.
6. Use InMail to send direct messages to potential customers.
  1. Log in to your LinkedIn Sales Navigator account.
  2. Identify the potential customer you want to contact using the various search filters available on Sales Navigator.
  3. Once you have found the customer, click on their profile, and click on the "Message" button.
  4. Choose the "InMail" option and send the LinkedIn message template shared with you.
  5. Review your message and click on the "Send" button.
7. After you have sent your message you can now proceed to add the lead to your Flowte Board.
8. Monitor your account regularly by updating saved searches, adding new leads, and tracking progress.

Benefits:

1. Enhanced search functionality: advanced filters and algorithms to find leads, accounts, and decision-makers quickly
2. Insights and analytics: actionable insights to improve sales strategies
3. Relationship building: connect with prospects, build relationships, and establish trust
4. Lead recommendations: personalized recommendations based on search history, saved leads, and previous interactions