1 | Managing Campaigns

1 | Managing Campaigns

Audeinces

With Flowte's Audience lists you can create groups of contacts  based on the criteria you choose. You have the ability to forward emails automatically to group you choose. This gives you an easy way to contact your customers because you don't need to remember everyone's individual email address.

Navigate to Fan Engagement> Audiences






Filters:
You can filter your contacts using the wide range of filters we have available making your list as precise as possible. 

Transaction date. Filter using a specific transaction time. 
Event Time. Choose contacts from a chosen event time.
Contact tags. Create a list using contact tags.
Event Tags. Create a list using contact tags.
Exclude Lists. If you had created previous lists you can choose to exclude this lists.
Products. Create lists using contacts that have bought a product.
Tickets. Create lists using contacts that have bought a product.
Ticket Tags. Create a list using tickets.
Marketing. Select whether to include contacts that have opted in or out of marketing
No. of Orders. If contacts have a made a certain amount of orders you can choose to add them int your list.
Scanned. Choose if the contact should have scanned or not scanned their ticket
Date: Specify if the user should have a particular date field such eg their birthday to be included in the list

Show active inactive buttons:
By using the "Show Inactive/Active button" You are able to create lists on active and inactive events and products. 


After you have set your criteria. Click generate audience. Flowte will tell you how many contacts were found using your criteria. 


Save your list by inputing the list name and clicking "Save Audience" .

Create a Mailing and Postal Address List

You also have the option to download the list as a CSV file. If you import the file as a csv, the file will also contain the address information
for all of the contacts in your audience list





Campaigns

An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable. Using email campaigns allows you to build deep and trusting relationships with your customers. 




To create an email campaign in Flowte, navigate to Fan Engagement > Campaigns


 


The system will prompt you to select a previously made audience list. Follow this article on how to use the Flowte list builder app. 


Filters 
 

Include list: Select the audience list you want this campaign to be sent to.  
Exclude list: You are able to exclude a previously created audience list from this campaign.  
Campaign name: Decide what you will like to call the campaign i.e. Newsletter. 
Template: Select from your list of pre designed templates. Once selected a preview will appear to the right of the filters
Subject: This is the subject line of your campaign. This is what your contacts will see before they click into the email. 

Options
 


Save Draft: You are able to save your campaign, to be worked on later.  
Send Test to your email: Get a preview of what your campaign will look like by sending it to yourself
Send later: Schedule when you want your campaign to be sent. 
Send To Contacts: By clicking this button your campaign will be sent immediately, make sure you are happy with the campaign before sending it out. 
Please note that after you send a campaign it will show in the campaigns section as "queued" for some time before finally moving from the campaigns app to analytics app post send where you can go to review the results of the campaign. The reason for this is that Flowte uses an artifical intelligence system to gradually send out the messages in a drip feed process. This improves deliverability statistics and reduces the number of emails marked as spam. The campaign results update every hour automatically, however you can manaully update the results by clicking on the update button in the top left of the analytics page

Templates

An email template is a pre-defined email layout, that may already include content like images or text. Rather than create a new email from scratch each time, you can use a template as a base. Templates are also handy for making sure email designs follow brand guidelines. 

To create a template on Flowte, navigate to Fan Engagement > Templates. 
 

You have 3 sections to work with whilst creating your campaign.
1. Content 
2. Structure
3. Settings


Content 

 

Drag and drop the content blocks into your email template. 

Text: Add text to your template
Image: Upload and input images from your computer. Drag the block into your template. Click into it and you will be prompted to add an image either from your gallery or to upload from your computer.
 
Gif: A format for image files that supports both animated and static images. Drag the block into your template. Click into it and you will be prompted to search for a gif or insert an image link. 
 

Divider: This block is used to separate the content in your email template. 
Button: This is a call to action button, typically used to direct clickers to another site. Drag the block into your template. Click into it and you will be prompted to edit the button as you wish.  
 

HTML: The standard markup language for documents designed to be displayed in a web browser. You can use this block to insert your html links.
Social: Link your Facebook, Twitter and Google plus account to the email template. 
Video: Add youtube or Vimeo links to be displayed in your email. Once you have added a video content block you can click on the block and this will open up the content panel on the left hand side whereby you can insert your your own video url.





Structure 
 

Decide how many columns you'd like in your template. Top and Bottom margins. Upload a background image and change the background colour.  
 

Settings 
Here you have customisable options giving you more freedom to edit your template to your liking. You have the option to edit content width, colour, font and line height. You can see below the available options



Campaign Analytics

The email analytics section helps you tracking the way subscribers interact with your email campaigns. You can analyse each email campaign you have sent & decide what strategies are working best.
Please note that after you send a campaign it will show in the campaigns section as "queued" for some time before finally moving from the campaigns app to analytics app post send where you can go to review the results of the campaign. The reason for this is that Flowte uses an artifical intelligence system to gradually send out the messages in a drip feed process. This improves deliverability statistics and reduces the number of emails marked as spam. The campaign results update every hour automatically, however you can manaully update the results by clicking on the update button in the top left of the analytics page




Navigate to Fan Engagement > Campaigns > Select your campaign  
 

The following page will appear. By scrolling to the bottom of the page you will see the email template used for the campaign you selected
 

At a glance you are able to see: 
1. The campaign status. 
2. How many contacts were selected for the campaign. 
3. How many emails were sent. 
4. How many emails bounced. 
5. Total clicks. 
6 Total link clicks. 
7. How many emails were opened. 



Contacts table 

All contacts selected for the campaign will be listed here, showing you information on their status, open and click rates.  
You are able to export the table into CSV, PDF and Excel files.  
You can also decide to print the table by clicking the Print button.  
Clicking a contact's name will direct you to their account, where you can view their transactional history, address and contact details.

 
  
Clicks table 

This table shows you a list of contacts that clicked into the email you sent. 
The device and browser of any user who clicked on the campaign

Opens table 

This table shows you a list of contacts that opened the email you sent. 
The device and browser of any user who clicked on the campaign