12| Franchisee lifecycle management

12| Franchisee lifecycle management

Route to Market

Objective: We are actively expanding our global presence by strategically partnering with franchisees who hold exclusive territorial rights within their respective countries.

1. Market Research and Identification:

We have diligently conducted comprehensive market research, successfully identifying countries with substantial demand for Flowte's software solutions. This includes evaluating market size, growth potential, and the competitive landscape in each target nation.

2. Partner Profiling:

We have meticulously crafted a profile of the ideal franchise partner, defining essential criteria such as financial stability, industry expertise, and a genuine commitment to upholding our core brand values.

3. Marketing and Promotion:

We've launched an engaging and persuasive marketing campaign to attract potential franchise partners. Our strategies include leveraging digital marketing, participating in industry events, and tapping into professional networks to connect with potential candidates. Our promotional materials prominently highlight the exclusive territorial rights and emphasize the inherent value of our software solutions.

4. Qualification and Selection:

We have placed immense importance on selecting the right partners. Our qualification process, including meetings and due diligence, ensures alignment with Flowte's vision and values.

5. Partnership Agreements:

We've meticulously drafted legally-binding franchise agreements that clearly outline the terms and conditions, including the pivotal exclusivity rights, mutual responsibilities, and the sharing of revenues.

6. Training and Support:

Our commitment extends beyond the agreement. We have provided comprehensive training and onboarding support to ensure our franchise partners are exceptionally well-prepared to effectively represent Flowte's software.

7. Ongoing Relationship Management:

We've established strong ongoing communication channels and offer continuous support to maintain a robust working relationship with our franchise partners. Regular performance assessments are conducted, and any issues are promptly addressed.

8. Marketing Collateral and Sales Support:

We've developed and supplied marketing collateral, product documentation, and sales support materials to empower our franchise partners in their local marketing efforts.

9. Monitoring and Evaluation:

We consistently monitor the performance of our franchise partners, analyzing their sales and market penetration. Regular evaluations gauge the effectiveness of our route to market plan, and necessary adjustments are made.

10. Expansion and Scaling:

Having successfully established partnerships in one country, we've replicated this process for further expansion into additional territories, creating a scalable and repeatable model for securing exclusive franchise partners worldwide.

11. Brand Consistency:

Our brand is the cornerstone of our success. We maintain a uniform brand presence and ensure consistency across all our franchise partners to guarantee a unified customer experience and an enduring brand image.

Pipeline - Lead generation process and conversion

  1. Inbound Leads via the Flowte Website
  2. Leads from LinkedIn Sales Navigator
  3. Leads from Email Marketing Campaigns
  4. Leads from Referrals from Existing Franchisees
  5. Seamless
  6. Search Engine Optimization (SEO)
  7. Paid Digital Advertising

Franchise process:

Identifying Prospective Franchise Partners:

Filter leads to target tech entrepreneurs who align with Flowte's  business model.

Onboarding:

Flowte's onboarding procedures are accessible through the following link: https://help.flowte.com/portal/en/kb/articles/sop

Franchise Management:

Flowte's approach to overseeing franchisees at every stage encompasses the following essential measures:
  1. Sign the First Customer: Help franchisees close their first customer deal.
  2. Train the First Customer: Ensure that the initial customer gets the necessary training and support.
  3. Quarterly Franchise Check-In Meeting: Hold regular meetings with franchisees. 
The agenda covers the following:
  1. Review of existing business for the quarter.
  2. Development updates from the quarter.
  3. Global new client updates.
  4. Business plan review.
  5. Team members' updates for franchisees and Flowte HQ.
  6. Review of marketing effectiveness.
  7. Feature requests.
  8. Target and minimum review.
  9. Sharing of best practices globally.

Annual Review:

This annual assessment involves a comprehensive examination and evaluation of franchisee end clients to gauge their performance, needs, and overall satisfaction.

The annual review covers the following topics:
  1. Annual Review of End Customer Analytics: Analyze end customer data for suggestions and improvements.
  2. End User Forums: Provide a platform for franchisees to interact and share their experiences.
  3. Employee Flowte Fest and Site Visits: Engage with franchisees and their teams in person.
  4. Overall Franchisee End Client Growth Rates: Evaluate the growth of franchisees and their end clients.
  5. Growing Franchisees and End Clients Review: Discuss strategies for the expansion of both franchisees and their client base.

Franchisee Interaction:

To sustain a robust connection with our franchisees, we uphold consistent communication through the following channels:
  1. Support Cases via Zoho: Use a structured system for handling support cases.
  2. Urgent Operational Issues: Create a WhatsApp group for addressing critical operational concerns.
  3. Participation in Sales Demos and End Client Training Sessions: Collaborate on training and marketing materials.
  4. Collaboration on Pricing Strategy and Quotes: Work together on pricing strategies and quotes.

UK&I operation / franchise

Flowte presently boasts a clientele of five prominent entities situated in both the United Kingdom and Ireland. Concurrently, we are diligently advancing our efforts to formalize a franchise partnership within the UK market. This strategic endeavor aims to delegate the management and sustenance of our existing end clients to this trusted franchise partner. It is imperative to underline Flowte's unwavering commitment to a franchise-centric operational model, wherein we are not actively seeking to engage or onboard direct end-user clients. Our unwavering emphasis is firmly rooted in the cultivation and fortification of franchise partnerships, epitomizing a refined and exclusive business approach.