Offers

2 | Customer Profiles

Managing Customer Profiles

Add a contact

1. Go to CRM > Customer  Profiles > Add Contact.
2. Enter the contact details.
3. Click Add Contact.

The Contacts details page

Once you have created a contact, you can view the details of the contact in the record's details page.
Here you can see: transactions, their contact info, tags, files  and so on - in a single location.
To view the contacts details page:

1. Go to CRM > Customer profiles.
2. Click the name of the desired account
3. You will see the details page of the contact.



Here is a quick-tour of the Contact's details page:

Launching a sale with the Point of sale button



The Point of sale button brings you to your storefront. Here you can select which event or product to purchase. The contact will automatically be assigned to this purchase meaning you do not have to input their contact information during the sales process.

Contact Info:



Here you are able to edit the contact's:

1. Name.
2. Email address.
3. Phone.
4. Add a note.
5. Add a custom tag.
6. Edit their marketing preference.
You see the contact's total spend at a glance.

Transactions



In this section you are able to:

1. View customer transactions.
2. Resend confirmations.
3. Print contact card.
4. Change the contact associated with an order.

Addresses and Files:



1. Add, view and edit the contact's addresses.
2. Upload files against the contact record.

Merge & Purge duplicate contacts
You can edit & delete duplicate contacts to help keep your contact database organised.

Step 1: Find Duplicate Contacts 
                                                                           
1. Go to CRM > Customer profiles.
2. Review your database for any duplicates. 

Step 2: Move Transactions To Correct Contact 
                                 
1. Combine orders into one record.
2. Go to CRM > Customer Profiles > Edit
3. Select a transaction.
4. Your transaction will appear.



5. In the top right hand corner select Change Contact. Select the contact you want to move the transactions to.
6. Search for the contact you want to move the transaction into.

 

7. Click the edit button beside the contact you you want to move the transaction to.
8. Click Save Contact.

Step 3: Removing the "old / legacy" contact  
                                   
1. Select the duplicate contacts.
2. Click the Edit button on the contact. The following page will appear.
 

3.  In the top left hand corner, click the yellow Remove button.

Step 4: (optional) Cleaning up contacts with poor quality data           
You can also make edits to contact records on the contact information page > click save when complete 

Bulk delete contacts

CRM>Customer profiles

Select the contact(s) that you want to delete and click on ''delete''


Campaigns:

You can now see campaigns that was previously sent to a customer under their customer profile.


Flowte Wallet App

 
Flowte Wallet allows you to review tickets purchased from Flowte
The tickets will intelligently update with any changes to your order or event information.
Using the app there is no need to print tickets or bring identification for collection of tickets.
Simply show your tickets using the app from your device at scan entrances.
By using Flowte Wallet, you're supporting the Flowte Green Policy to better the environment.

Download from:

           
https://apps.apple.com/gb/app/flowte-wallet/id1501322240
               
     





Contact Tags & Promos

Contact tags have some useful & often powerful uses in Flowte.  These can include marketing list creation, special discounts and automations.  This guide cover some basic use cases, however all of these can be combined to create a unique sales experience.

1. Contact Tag Creation and Editing

CRM  > Customer Profiles
When you're on the contacts page, you will notice you can search based on the tags a contact has.  You can have these added automatically or you can manually add them.

Manually Editing Contact Tags
1. Edit a specific contact record.
2. When in the record click on the Tags input.  You can select a tag from the dropdown of existing tags, or start typing to find one.  If it doesn't exist already, you can click "enter" to create it.  When you do it will ask if you want to set the "days until expiry", this allows the tag to automatically be removed from the contact x days after it is added. If you don't want it automatically removed, leave this blank.

 
3. You have now set the tag for the contact. 
4. Any automations that trigger on the adding of a tag will now trigger.

Automatically Adding Contact Tags

Storefront  > Promos 

You can set a rule that will automatically give users a tag based on what they buy.  This can be done based on sale of a specific event or even the individual ticket type.

Event Sale

1. Set an offer name.
2. Tap "If Event Category Is".
3. Tap the tag you want the rule to work based on.  Tap the "new" button if needed
4. Tap the option "then".
5. Tap "give the customer the tag".
6. Set the tag you want to automatically assign on purchase of the event with the tag from step 3.
7. Go to the Ticketing > Events > Event Info > edit event(s) > s et event category to tag set in step 3.
8. This will now automatically give anyone who buys the events the tag you set in step 6.

Ticket Sale

1. Set an offer name.
2. Select "If a ticket sold with tag".
3. Select the tag you want the rule to work based on.  You can create a new one by tapping the "new" button.
4. The option "then" will automatically be selected.
5. Select "give the customer the tag".
6. Select the tag to assign automatically when they purchase the event with the tag from step 3.
7. Go to the Storefront >E-Commerce >  Events section > Event Info > View Times and Prices.
8. Edit any ticket type(s) and set the ticket tagto the tag you set in step 3.
9. This will now automatically give anyone who buys the tickets the tag defined in step 6.

2. Marketing With Contact Tags

A great way to make use of the contact tags is to automatically add the customers to your marketing lists.  As covered above, as this is automatically done you can have campaigns sending long after you set them up making marketing so much easier.

List Building

Analytics >Audiences  >Add Audience  >  Generate Audience
Create a new list by including the rule "contact tag" to one that you have added automatically to customers above.  This means that every time the rule is run the contact will automatically be added to the list you are building now.  This means you can always have the most up to date information for campaigns.

Sending Automated Emails

Marketing > Campaigns
If you want to send a campaign automatically to new contacts with a particular tag see below:
You will need an email campaign already created, if you aren't sure how to do this you can view or guide on: 
email template creation:    https://help.flowte.com/portal/en/kb/articles/13-templates  

1. Click Add Workflowte.
2. Set a workflowte name.
3. Set the trigger type "Time after tag added to contact".
4. Select the tag you want to trigger the rule.
5. Set the number of minutes / hours / days / weeks / months after tag assigns for the rule to trigger.
6. Set "send email to contact" to automatically send the campaign to this contact.
7. You can also set it to be sent to your own email if you just want to be notified when the action happens.
8. When you create this rule it will now trigger when the tag is automatically or manually added to the contact.

3. Special Offers With Contact Tags

Another powerful way to make use of contact tags is to provide special prices and offers based on who has the tag.  This can then be combined with the automated campaigns to get additional sales from existing customers.  This will allow them to get this offer online when they log into the storefront at the time of a sale.

Discounted Events

Storefront  > Promos
You can set a rule that will apply a discount to any contact that has a particular tag for events that have a particular category set.
1. Set the offer rule name.
2. Set "If event category is".
3. Set the event category that will allow the rule to work, you can limit which events the discount is applied
4. Select "and".
5. Select "if someone has the tag".
6. Select the contact tag that you want the rule to be based on.
7. "then" should be automatically selected, select the rule "apply the discount".
8. Set a discount rule, you can create a new discount by clicking on the blue "New" button.

This means that when someone with contact tag x (step 6) tries to buy event y with the event category set in step 3 they will get the discount set in step 8 automatically.

Ticket Types

Storefront > E-Commerce  > Events
You can have specific ticket types that are only on offer to people with a specific contact tag.  This can be great to build additional rules on top of your existing rules such as with membership schemes, etc.
Note: this can be set at creation too by editing the ticket details in the same way though we will cover it as part of an edit in this example but the process is the same
     
1. Select and event to edit, then navigate to a specific date time in the bottom left of the screen.
2. Open up the section the ticket type is in or you want to add to.
3. Add a new ticket type or edit and existing one.  Click on the cogwheel for the ticket
4. This will open the detailed settings for this ticket type.


 
5. In settings you will find the "Contact Tag" setting, this will allow you to select a particular contact tag.
6. This means that only people with this contact tag can see and purchase this ticket type.

 
7. Click save at the top of the page to set the rule.

Now a contact can purchase this ticket type online and only if they have the tag.  You could also based on this tag automatically send them an email telling them of this offer as per the rules above and also have this automatically be given when they buy something else such as a membership or similar item.  As you can see, there are countless ways you can make use of these rules and layer them to create very successful campaigns to get your customers excited about your upcoming events.

Season Tickets

As per the steps outlined above, you can also set this rule on the season tickets by setting the same Contact Tag rule against the season ticket type within your season pricing event.  This will allow your customers to get a different prices / named season ticket in the same way they can individual event ticket types.

Group Contacts By Email 

You can activate this feature through the settings menu, as illustrated in the screenshot below: